Understanding the Right PPC Metrics to Track Everyone knows that a successful pay-per-click campaign needs to have a positive ROI. But many struggle to pin down exactly which metrics reveal whether the money they’ve spent is worth it. If you’re planning to launch a B2B paid advertising campaign on your own or through a pay-per-click
The Importance of a Solid Life Science Marketing Strategy While marketing is widely considered to be an art, it’s also a science. We hypothesize new strategies, test them, rework them, and test them again. And again. And again. You get the idea. But instead of working with medical devices or beakers, we work with targeted
How Do I Create A Digital Resource Center? So, you already understand the importance of having both a resource center and a blog on your website. Digital resource centers can help you: Educate your audience about your products or services Attract new leads through targeted content topics Boost the quality of overall website conversions Empower
Picture it… You have an amazing website. Clean layout. Beautiful pictures. Explains what you do and who you do it for. But just because a website exists, does not mean that website visitors will turn into customers. That’s where Conversion Rate Optimization comes into play. If you don’t have a conversion strategy in place, no
Combining Content Optimization & Paid Marketing In part one of the Digital Journey series posts, we explored the research and insights phase of creating an effective digital marketing strategy. During that phase, we work closely with our partners to learn about their company, audiences, and competitors. We review audience engagement data, create personas, and compile
How Local SEO Can Boost Search Rankings If you’re breaking into a specific market—whether it’s new territory or your own backyard—how well does your website relate to to local audiences? Do search engines find your claim to city-specific keywords legitimate? Incorporating local SEO strategies into your digital marketing campaign helps your audience find you and
Delivering the right message and user experience is at the core of information architecture. Discover how influencing engagement leads to conversions.
How To Rank Higher in Search Results If you own a website, your primary goal is likely to get more people to visit it. There’s no point in having a great site if no one ever sees it. One of the best ways to increase traffic to your website is by appearing higher in SERPs
Optimized Images Help Build Relevance Images grab attention, break up text, and keep visitors on your page. But if you’re not optimizing your images for Google, you’re missing the opportunity to create a more user and SEO-friendly site. Google’s search engine also indexes optimized images in an effort to give users a visual representation of
How To Create a Marketing Strategy Marketing strategies are often sold as packages and people buy them without knowing how they work. Others just market in a random way, taking whatever marketing method that is at hand and rotating through strategies apparently willy-nilly until something works. A marketing strategy should be at the heart of
What Is Digital Marketing? You’ve probably heard about digital marketing, that’s it’s a way to help prospective customers find your business online, and to grow your company. You might be thinking about giving it a try, but you might also get a little dizzy when marketers start tossing around terms like SEO, PPC, bounce rate,
Data Analysis Builds Business Strategies Today it’s easier than ever collect data on your website’s performance. Unfortunately, applying that data to your business isn’t exactly intuitive. More and more people are talking about data-driven strategies for business. But how exactly does data help business? Using data in your marketing and sales practices takes the guesswork
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