Category: Conversion Optimization

benefits of local seo
Conversion Optimization

Your Ultimate Guide to Local SEO

How Local SEO Can Boost Search Rankings If you’re breaking into a specific market—whether it’s new territory or your own backyard—how well does your website relate to to local audiences? Do search engines find your claim to city-specific keywords legitimate? Incorporating local SEO strategies into your digital marketing campaign helps your audience find you and

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website page speed helps boost page rank
Conversion Optimization

Increase Website Traffic By Increasing Page Speed

How To Rank Higher in Search Results If you own a website, your primary goal is likely to get more people to visit it. There’s no point in having a great site if no one ever sees it. One of the best ways to increase traffic to your website is by appearing higher in SERPs

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how to optimize your website images for google search
Conversion Optimization

How to Optimize Images for Google Search

Optimized Images Help Build Relevance Images grab attention, break up text, and keep visitors on your page. But if you’re not optimizing your images for Google, you’re missing the opportunity to create a more user and SEO-friendly site. Google’s search engine also indexes optimized images in an effort to give users a visual representation of

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digital marketing strategy
Conversion Optimization

Understand Your Marketing Strategy to Make it Work

How To Create a Marketing Strategy Marketing strategies are often sold as packages and people buy them without knowing how they work. Others just market in a random way, taking whatever marketing method that is at hand and rotating through strategies apparently willy-nilly until something works. A marketing strategy should be at the heart of

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digital marketing terms SEO
Conversion Optimization

10 Common Digital Marketing Terms

What Is Digital Marketing? You’ve probably heard about digital marketing, that’s it’s a way to help prospective customers find your business online, and to grow your company.  You might be thinking about giving it a try, but you might also get a little dizzy when marketers start tossing around terms like SEO, PPC, bounce rate,

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data analytics and digital marketing
Conversion Optimization

How Can Your Business Use Data Analytics?

Data Analysis Builds Business Strategies Today it’s easier than ever collect data on your website’s performance. Unfortunately, applying that data to your business isn’t exactly intuitive. More and more people are talking about data-driven strategies for business. But how exactly does data help business? Using data in your marketing and sales practices takes the guesswork

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Conversion Optimization

Knowing the Difference Between PPC and SEO

What is the difference between PPC and SEO? Maybe you’ve heard that PPC is dead and businesses should only use SEO. Or you’ve heard that SEO takes too long and PPC works wonders. Many online marketers have surprisingly strong views on PPC vs. SEO. But before you choose a stance, it’s important to have a

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Conversion Optimization

6 Colors to Avoid When Redesigning Your Website

Why Colors Matter when Designing a Website Colors are an essential design element to any website. But too often brands choose their website colors without understanding how colors work on a screen. While colors should follow your brand guidelines and convey an appropriate image, they also need to function well on digital platforms. A poorly

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AB Testing How to
Conversion Optimization

How Does A/B Testing Drive Results?

What is A/B Testing? Marketers throw around the phrase “A/B testing” a lot. You think you get the general idea, but is A/B testing really worth the effort? And how does it actually work? A/B testing is a method for testing one or more variables to determine which is most effective. Businesses commonly use A/B

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