Category: Conversion Optimization

What’s a Call-to-Action (CTA) and Its Benefits?

what is CTA - call to action

How Can a CTA Improve Your B2B Website? Consumers are inundated with marketing messages every day. A constant barrage of videos, images, and text promise solutions to every possible problem. The result? An audience primed for decision fatigue. And a frustrated, confused reader is far less likely to become a paying client. So, what’s the […]

How to Measure Your PPC Campaign’s Success

calculating performance of ppc campaigns

Understanding the Right PPC Metrics to Track Everyone knows that a successful pay-per-click campaign needs to have a positive ROI. But many struggle to pin down exactly which metrics reveal whether the money they’ve spent is worth it. If you’re planning to launch a B2B paid advertising campaign on your own or through a pay-per-click […]

6 Secrets to Creating the Perfect Resource Center

Create the Perfect Resource Center

How Do I Create A Digital Resource Center? So, you already understand the importance of having both a resource center and a blog on your website. Digital resource centers can help you: Educate your audience about your products or services Attract new leads through targeted content topics Boost the quality of overall website conversions Empower […]

How Conversion Rate Optimization Increases Revenue

What is conversion rate optimization?

Picture it… You have an amazing website. Clean layout. Beautiful pictures. Explains what you do and who you do it for. But just because a website exists, does not mean that website visitors will turn into customers. That’s where Conversion Rate Optimization comes into play. If you don’t have a conversion strategy in place, no […]

The Digital Marketing Journey – Part 2

content optimization strategies for PPC

Combining Content Optimization & Paid Marketing In part one of the Digital Journey series posts, we explored the research and insights phase of creating an effective digital marketing strategy. During that phase, we work closely with our partners to learn about their company, audiences, and competitors. We review audience engagement data, create personas, and compile […]

Your Ultimate Guide to Local SEO

benefits of local seo

How Local SEO Can Boost Search Rankings If you’re breaking into a specific market—whether it’s new territory or your own backyard—how well does your website relate to to local audiences? Do search engines find your claim to city-specific keywords legitimate? Incorporating local SEO strategies into your digital marketing campaign helps your audience find you and […]

How to Optimize Images for Google Search

how to optimize your website images for google search

Optimized Images Help Build Relevance Images grab attention, break up text, and keep visitors on your page. But if you’re not optimizing your images for Google, you’re missing the opportunity to create a more user and SEO-friendly site. Google’s search engine also indexes optimized images in an effort to give users a visual representation of […]

Understand Your Marketing Strategy to Make it Work

digital marketing strategy

How To Create a Marketing Strategy Marketing strategies are often sold as packages and people buy them without knowing how they work. Others just market in a random way, taking whatever marketing method that is at hand and rotating through strategies apparently willy-nilly until something works. A marketing strategy should be at the heart of […]