Learn how to align your SEO and content strategy to build stronger relationships with your customers.
The Relationship Between SEO & Content: A Love Story
Category: Content Marketing
Create A Custom WordPress Resource Center
WordPress Resource Library for Digital Content Building a digital resource library on your website is the perfect way to provide value to your audience and position your business as an industry thought leader. But you may be saying to yourself, “I’m not a web developer, so my resource center wouldn’t look good or even work.” […]
6 Secrets to Creating the Perfect Resource Center
How Do I Create A Digital Resource Center? So, you already understand the importance of having both a resource center and a blog on your website. Digital resource centers can help you: Educate your audience about your products or services Attract new leads through targeted content topics Boost the quality of overall website conversions Empower […]
Using the Customer Journey to Create Content
How To Use the Customer Journey to Create Effective Content Effective marketing content can help your business achieve your digital marketing goals. However, successful content must perform – and that requires storytelling. Storytelling is a key factor in creating a compelling customer experience. When a company effectively matches its communication strategies with its customer expectations, […]
Should You Create A Blog or Resource Center?
Do I Need a Blog Or A Resource Center On My Website? We often suggest that our clients have a resource center for articles, videos, podcasts, etc. on their website. And sometimes we get the question, “why can’t we just put that information on our blog?” The simple answer is you may be able to […]
Building Relationships Through Social Media
When I think about what makes social media so powerful, I always come back to one simple thing: relationships. In today’s digital media landscape, getting to know your audiences and building relationships with them is easier than ever. Through social media and HubSpot analytics, marketers can understand their audience in ways we never could before. […]
Run a Successful B2B Content Strategy Session
The B2B Content Marketing Process Each day more businesses are turning to Content Marketing in order to promote their products or services. This is because B2B content marketing is beneficial in a number of ways. But simply deciding that you want to start content marketing is only the first step. In order for this new […]
Why You Should Never Write Your Own B2B Copy
What Does it Mean to Write B2B Website Copy? It can be tempting, when redesigning your website, to try and write your own B2B copy. After all, you’re already footing the bill for a web designer. Creating the content — the actual words on the page — is another expense to bear. But trying to […]