Category: Content Marketing

What is Schema Markup and How Do You Use It?

website developer generating schema markup on laptop

Hello and welcome to Episode 3 of our Creative University video series! My name is Lauren Devens and I am the Digital Marketing & Social Media Coordinator at Creative MMS in Philadelphia. I’m here with the fabulous Tess Ewing who is our junior web developer. So, Tess, I’ll kick it over to you for a […]

How Marketing Automation Can Boost Sales Strategies

handshake at sales meeting

Improve Your Sales Enablement with Marketing Automation Did you know that B2B buyers do 70% of their research online before even contacting your sales team? Gone are the days when customers would contact your business without knowing who you are. If you want to reach your audience, you have to give them opportunities to get […]

Google’s Latest SEO Changes for B2B Content Marketing

Business person writing “Change Is Coming” with marker on a clear board

Google’s latest SEO update is a content marketing game changer Ready or not, it’s here. Last week, Google rolled out their latest SEO update. Simply titled the “Helpful Content Update,” it does what it says on the box — that providing great content will equal better SEO. If you’re aware of the relationship between SEO […]

7 Common B2B Content Marketing Mistakes

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B2B Content strategy pitfalls you should avoid Content marketing is not just a buzzword. It’s also not something that will be here today and gone tomorrow. Consistently writing B2B content (and having a strategy) is key to continued business growth. And, while your business may not explode with new leads overnight, the right content can […]

Top Measurements for B2B Content Marketing Success

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How successful companies make the most of their content marketing Over the last two years, many companies have reallocated marketing dollars or invested additional dollars into content marketing. HubSpot notes that 90% of marketers using content marketing plan to continue investing the same amount in the channel in 2022. Additionally, 66% of marketers expect their […]

How Automation Drives Financial Marketing Results

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Financial Services + Marketing Automation = Success Ever since 2020, businesses of all sizes and industries have seen first-hand the importance of digital transformation. And the financial services industry is no different. Customers today aren’t looking for just any financial company to trust with their funds. They crave a personalized experience with a provider who […]

Guide to Writing B2B Content for SEO and Humans

young businesswoman analyzing content marketing metrics and writing code

Honing Your SEO Content Marketing Strategy You’ve decided to incorporate content strategy into your larger marketing plan. Great decision – B2B content marketing is a very effective way to attract prospects and boost website traffic. But as you peruse the web for advice on how to write effective copy, we’re sure you’ve noticed some conflicting […]

How to Measure Your B2B Content Marketing

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Is Your B2B Content Strategy Working? Great! So you have a plan for your B2B content marketing strategy. You are putting it into action, meeting your deadlines, and getting new content published on your site. But how do you know if it’s working? Or, more importantly, how do you prove it’s working to the higher-ups? […]

Why B2B Brands Need Content Marketing Strategy

business professional strategizing b2b content plan

What is B2B Content Marketing? With 75% of the world now being online, content marketing is quickly overtaking traditional marketing strategies. Content marketing is a strategic marketing approach that focuses on creating and distributing valuable, relevant, and consistent content. The goal? To attract, obtain, and retain customers online. Today, it expands to include optimized content […]

5 Tips for Quick Wins With B2B Content Marketing

b2b content marketers brainstorming with post it notes on whiteboard

5 Essentials of Any Successful B2B Content Strategy I get it, I know. We have all heard it over and over again for the past, I don’t even know, number of years. Content is king. Content marketing will get you more leads. Content will help you rank higher up on search engines. Well, I hate […]