Category: Content Marketing

Guide to Writing B2B Content for SEO and Humans

young businesswoman analyzing content marketing metrics and writing code

Honing Your SEO Content Marketing Strategy You’ve decided to incorporate content strategy into your larger marketing plan. Great decision – B2B content marketing is a very effective way to attract prospects and boost website traffic. But as you peruse the web for advice on how to write effective copy, we’re sure you’ve noticed some conflicting […]

How to Measure Your B2B Content Marketing

man standing on large bricks overlooking mountains

Is Your B2B Content Strategy Working? Great! So you have a plan for your B2B content marketing strategy. You are putting it into action, meeting your deadlines, and getting new content published on your site. But how do you know if it’s working? Or, more importantly, how do you prove it’s working to the higher-ups? […]

Why B2B Businesses Need Content Marketing Strategy

business professional strategizing b2b content plan

What is B2B Content Marketing? With 75% of the world now being online, content marketing is quickly overtaking traditional marketing strategies. Content marketing is a strategic marketing approach that focuses on creating and distributing valuable, relevant, and consistent content. The goal? To attract, obtain, and retain customers online. Today, it expands to include optimized content […]

5 Tips for Quick Wins With B2B Content Marketing

b2b content marketers brainstorming with post it notes on whiteboard

5 Essentials of Any Successful B2B Content Strategy I get it, I know. We have all heard it over and over again for the past, I don’t even know, number of years. Content is king. Content marketing will get you more leads. Content will help you rank higher up on search engines. Well, I hate […]

Key DigiMarCon Insights to Revamp Your B2B Digital Strategy

digimarcon digital marketing conference with philadelphia skyline in the background

4 DigiMarCon 2022 Takeaways for Growth-Focused Businesses I don’t know about you, but I am getting tired of digital marketing webinars and virtual events. Now, don’t get me wrong. I still think the info the presenters provide can be helpful. But when I’m watching instead of participating, I tend to get easily distracted. The dog […]

How to Write Exciting B2B Content in Unexciting Industries

excited businesswoman writing content on laptop

Engaging B2B Content Strategies for the Less Glamorous Industries Whenever you come across tips and strategies for B2B content marketing, the one word you’ll keep stumbling across is “engagement.” Increasing engagement requires the creation of gripping content, and this can boost both sales and shareability. Unfortunately, not all industries lend themselves to such exciting content. […]

Create A Custom WordPress Resource Center

WordPress Resource Center

WordPress Resource Library for Digital Content Building a digital resource library on your website is the perfect way to provide value to your audience and position your business as an industry thought leader. But you may be saying to yourself, “I’m not a web developer, so my resource center wouldn’t look good or even work.” […]

6 Secrets to Creating the Perfect Resource Center

Create the Perfect Resource Center

How Do I Create A Digital Resource Center? So, you already understand the importance of having both a resource center and a blog on your website. Digital resource centers can help you: Educate your audience about your products or services Attract new leads through targeted content topics Boost the quality of overall website conversions Empower […]

Using the Customer Journey to Create Content

content and the customer journey

How To Use the Customer Journey to Create Effective Content Effective marketing content can help your business achieve your digital marketing goals. However, successful content must perform – and that requires storytelling. Storytelling is a key factor in creating a compelling customer experience. When a company effectively matches its communication strategies with its customer expectations, […]

Should You Create A Blog or Resource Center?

content resource centers and blogs

How Do You Know If You Need a Blog Or A Resource Center On Your Website? We often suggest that our clients have a resource center for articles, videos, podcasts, etc. on their website. And sometimes we get the question, “why can’t we just put that information on our blog?” The simple answer is you […]