Category: B2B Marketing

Understanding and Tracking KPIs

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What Are KPIs? “If you can’t measure it, you can’t manage it.” Renowned business guru Peter Drucker never actually said this, despite the number of CEOs who quote this daily. However, it makes an important point — if you don’t measure what you’re doing, then how do you know it’s working? A 2021 study showed […]

B2B Website Development: Why ADA Compliance Matters

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Why Should My Website Be ADA-Compliant? While there are only regulations for certain industries that make ADA Compliance a necessity, it would be wise for any business to have a website that is accessible to everyone. This needs to include those users who may be blind, deaf, or otherwise need assistive technologies in order to […]

Creative MMS Recognized as 2022 Top B2B Leader by Clutch

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Creative MMS: A Top B2B Marketing Agency For the second year in a row, Creative MMS has been named as one of Clutch’s Top B2B Leaders in Pennsylvania for digital strategy. Along with this recent announcement of Leader Awards, we were also recognized as one of the top agencies on Clutch for nonprofit marketing services. […]

B2B Marketing Agencies Are Like Your Favorite Band

Crafting a Harmonious B2B Marketing Strategy Building a successful B2B marketing plan on your own isn’t easy. That’s why so many businesses opt to outsource this process to a marketing agency. But how do you know if you’re choosing the right agency? Your chosen marketing team should work together like a great band. One of […]

Google’s Latest SEO Changes for B2B Content Marketing

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Google’s latest SEO update is a content marketing game changer Ready or not, it’s here. Last week, Google rolled out their latest SEO update. Simply titled the “Helpful Content Update,” it does what it says on the box — that providing great content will equal better SEO. If you’re aware of the relationship between SEO […]

7 Common B2B Content Marketing Mistakes

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B2B Content strategy pitfalls you should avoid Content marketing is not just a buzzword. It’s also not something that will be here today and gone tomorrow. Consistently writing B2B content (and having a strategy) is key to continued business growth. And, while your business may not explode with new leads overnight, the right content can […]

Guide to Writing B2B Content for SEO and Humans

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Honing Your SEO Content Marketing Strategy You’ve decided to incorporate content strategy into your larger marketing plan. Great decision – B2B content marketing is a very effective way to attract prospects and boost website traffic. But as you peruse the web for advice on how to write effective copy, we’re sure you’ve noticed some conflicting […]

How to Measure Your B2B Content Marketing

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Is Your B2B Content Strategy Working? Great! So you have a plan for your B2B content marketing strategy. You are putting it into action, meeting your deadlines, and getting new content published on your site. But how do you know if it’s working? Or, more importantly, how do you prove it’s working to the higher-ups? […]

Why B2B Brands Need Content Marketing Strategy

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What is B2B Content Marketing? With 75% of the world now being online, content marketing is quickly overtaking traditional marketing strategies. Content marketing is a strategic marketing approach that focuses on creating and distributing valuable, relevant, and consistent content. The goal? To attract, obtain, and retain customers online. Today, it expands to include optimized content […]

5 Tips for Quick Wins With B2B Content Marketing

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5 Essentials of Any Successful B2B Content Strategy I get it, I know. We have all heard it over and over again for the past, I don’t even know, number of years. Content is king. Content marketing will get you more leads. Content will help you rank higher up on search engines. Well, I hate […]

Key DigiMarCon Insights to Revamp Your B2B Digital Strategy

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4 DigiMarCon 2022 Takeaways for Growth-Focused Businesses I don’t know about you, but I am getting tired of digital marketing webinars and virtual events. Now, don’t get me wrong. I still think the info the presenters provide can be helpful. But when I’m watching instead of participating, I tend to get easily distracted. The dog […]