Category: B2B Marketing

Top Benefits of CRMs for Businesses

smiling marketing account manager using hubspot CRM in an office

Creative University Ep. 9: CRMs for Sales, Marketing, and Support Hello and welcome to Creative University episode nine! Please be sure to subscribe to our channel for future videos in the world of marketing, web design, development, and other hot tips that will help you manage your campaigns. Now, I’m here with three members of […]

BNP Engage Announces the Acquisition of Creative MMS

ben acquisition announcement thumbnail

With the acquisition, BNP Engage will leverage Creative MMS’s experience to enhance its existing services and provide current clients with a more comprehensive suite of digital marketing solutions. PHILADELPHIA, April 17, 2023 – BNP Engage, the digital marketing services division of BNP Media, announced the acquisition of Creative MMS, a leading digital marketing firm. The […]

Understanding and Tracking KPIs

Darts - bullseye

What Are KPIs? “If you can’t measure it, you can’t manage it.” Renowned business guru Peter Drucker never actually said this, despite the number of CEOs who quote this daily. However, it makes an important point — if you don’t measure what you’re doing, then how do you know it’s working? A 2021 study showed […]

B2B Website Development: Why ADA Compliance Matters

woman in a wheelchair working on laptop

Why Should My Website Be ADA-Compliant? While there are only regulations for certain industries that make ADA Compliance a necessity, it would be wise for any business to have a website that is accessible to everyone. This needs to include those users who may be blind, deaf, or otherwise need assistive technologies in order to […]

Creative MMS Recognized as 2022 Top B2B Leader by Clutch

clutch top b2b marketing agency in pennsylvania

Creative MMS: A Top B2B Marketing Agency For the second year in a row, Creative MMS has been named as one of Clutch’s Top B2B Leaders in Pennsylvania for digital strategy. Along with this recent announcement of Leader Awards, we were also recognized as one of the top agencies on Clutch for nonprofit marketing services. […]

B2B Marketing Agencies Are Like Your Favorite Band

Crafting a Harmonious B2B Marketing Strategy Building a successful B2B marketing plan on your own isn’t easy. That’s why so many businesses opt to outsource this process to a marketing agency. But how do you know if you’re choosing the right agency? Your chosen marketing team should work together like a great band. One of […]

Google’s Latest SEO Changes for B2B Content Marketing

Business person writing “Change Is Coming” with marker on a clear board

Google’s latest SEO update is a content marketing game changer Ready or not, it’s here. Last week, Google rolled out their latest SEO update. Simply titled the “Helpful Content Update,” it does what it says on the box — that providing great content will equal better SEO. If you’re aware of the relationship between SEO […]

7 Common B2B Content Marketing Mistakes

embarrassed woman cringing and looking at mobile phone with pink background

B2B Content strategy pitfalls you should avoid Content marketing is not just a buzzword. It’s also not something that will be here today and gone tomorrow. Consistently writing B2B content (and having a strategy) is key to continued business growth. And, while your business may not explode with new leads overnight, the right content can […]

Guide to Writing B2B Content for SEO and Humans

young businesswoman analyzing content marketing metrics and writing code

Honing Your SEO Content Marketing Strategy You’ve decided to incorporate content strategy into your larger marketing plan. Great decision – B2B content marketing is a very effective way to attract prospects and boost website traffic. But as you peruse the web for advice on how to write effective copy, we’re sure you’ve noticed some conflicting […]