Author: Lauren Devens

calculating performance of ppc campaigns
Conversion Optimization

How to Measure Your PPC Campaign’s Success

Understanding the Right PPC Metrics to Track Everyone knows that a successful pay-per-click campaign needs to have a positive ROI. But many struggle to pin down exactly which metrics reveal whether the money they’ve spent is worth it. If you’re planning to launch a B2B paid advertising campaign on your own or through a pay-per-click

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growth marketing for scientific companies
B2B Marketing

Top 4 Growth Marketing Strategies for Life Sciences Companies

The Importance of a Solid Life Science Marketing Strategy While marketing is widely considered to be an art, it’s also a science. We hypothesize new strategies, test them, rework them, and test them again. And again. And again. You get the idea. But instead of working with medical devices or beakers, we work with targeted

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WordPress Resource Center
Content Marketing

Create A Custom WordPress Resource Center

WordPress Resource Library for Digital Content Building a digital resource library on your website is the perfect way to provide value to your audience and position your business as an industry thought leader. But you may be saying to yourself, “I’m not a web developer, so my resource center wouldn’t look good or even work.”

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Create the Perfect Resource Center
Content Marketing

6 Secrets to Creating the Perfect Resource Center

How Do I Create A Digital Resource Center? So, you already understand the importance of having both a resource center and a blog on your website. Digital resource centers can help you: Educate your audience about your products or services Attract new leads through targeted content topics Boost the quality of overall website conversions Empower

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SEO Social Media Blog

How Does Social Media Impact SEO?

Use Social Media to Help Boost SEO Rankings Search engine optimization (SEO) and social media marketing are two strategies that businesses use in an effort to increase brand recognition, build relationships, and increase website traffic. The correlation between the two is often overlooked or misunderstood due to their seemingly separate roles. But it’s a mistake

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website redesign featured image
Web Design

8 Reasons Why You Need A Website Redesign

Does My Website Need to be Redesigned? Your website is the hub of your business. It’s how prospects find out about your brand. It’s how your customers can make a purchase, fill out a form, or find your contact information. But once you create your website, your work is far from over! Whether you’re Apple

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social media marketing for businesses
Social Media Talk

5 Proven Social Media Tips For Businesses

Our 5 Social Media Marketing Tips For Small Businesses Social media marketing is a HUGE opportunity for any small business to connect with customers, grow brand awareness, and drive sales. But maintaining social media platforms can be a challenge for business owners that wear multiple hats throughout the day. A lack of time and resources

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