Picture it… You have an amazing website. Clean layout. Beautiful pictures. Explains what you do and who you do it for. But just because a website exists, does not mean that website visitors will turn into customers. That’s where Conversion Rate Optimization comes into play. If you don’t have a conversion strategy in place, no
Since going into quarantine, emails have had a huge resurgence in popularity. That’s not surprising. They are easy to draft, quick to send, can reach a large number of people at one time, and are very cost effective. However, sending lots of one-off emails can be tedious and even worse, can be generalized where you
When Do I Need a Strategic Marketing Plan? Remember marketing in the 20th Century? There was a limited number of channels from which to choose to reach your audience, such as TV, radio and print to mention a few. Nowadays, the list of marketing channels is about the length of my leg (and I am