Author: Jennifer Cohen Crompton

content and the customer journey
Content Marketing

Using the Customer Journey to Create Content

How To Use the Customer Journey to Create Effective Content Effective marketing content can help your business achieve your digital marketing goals. However, successful content must perform – and that requires storytelling. Storytelling is a key factor in creating a compelling customer experience. When a company effectively matches its communication strategies with its customer expectations,

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buyer persona strategies
How-To's

What Is A Buyer Persona And Why Do They Matter

Why Does A Buyer Persona Matter for Marketing? A buyer persona is a profile that represents your ideal customer that’s created using market research and data about your existing customers. They outline important information about your audience, such as the motivating forces to take or restrain actions. This approach helps you understand how and what

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