Author: Jennifer Cohen Crompton

content and the customer journey
Content Marketing
Article

Using the Customer Journey to Create Content

How To Use the Customer Journey to Create Effective Content Effective marketing content can help...
11/12/2020
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buyer persona strategies
Marketing Strategy
Article

What Is A Buyer Persona And Why Do They Matter

Why Does A Buyer Persona Matter for Marketing? A buyer persona is a profile that...
06/08/2020
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