Author: David Pereira

an HTTPS website can boost page rank
News

Top 5 Reasons Your Website Needs HTTPS

The Importance of Using HTTPS Internet users are looking for security when they surf the web. They’re looking for a secure user experience where their personal information is protected. One of the strongest indicators of a secure connection is a site using HTTPS encryption. Privacy and security in a digital age is on the minds

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on-page optimization and page structure
How-To's

A Practical Guide to On-Page Optimization

How To Structure The Best Optimized Page Understanding the proper structure of website pages makes a large difference in terms of ranking well with search engines. Many businesses online compile as much information as they can and attempt to inundate visitors with seemingly useful data. However, if they’re not following healthy on-page optimization best practices,

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google algorithm updates and what they mean
News

The Google Algorithm Update Breakdown

Google Algorithms and Why They Exist Google algorithms have evolved significantly over the years. Some businesses still do not fully understand their purpose. Others even think that they’re in place to punish websites. The truth is, algorithms are needed for many reasons, and some of them are directly related to how your website is shown

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brand engagement and how to reach your audience
How-To's

5 Ways to Build Your Brand Through Engagement

How To Initiate Brand Engagement You’re already doing Customer Relationship Management (CRM) you say? Brand engagement is an entirely different animal. Where CRM involves customers who have a history with your brand, brand engagement reaches out to consumers in an effort to make them customers. If you’re not initiating brand engagement with consumers these days

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digital marketing blog recap
News

Our Top Blog Posts Recap

Top Digital Marketing Blog Posts Designing interactive websites and expanding the user experience is what Creative MMS is all about. We have some of the most talented and experienced digital professionals working hard everyday to deliver results to a diverse roster of clients. Sharing our knowledge and insights is part of our core values and

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key performance indicators for brands
How-To's

Conversion Rate Optimization KPI’s for Brands

Key Performance Indicators To understand conversion rate optimization KPI’s, you first have to understand conversion optimization. Next you need to determine what your KPI’s will be. There’s no one size fits all, but all Key Performance Indicators do share a common goal. The ability for a brand to make wise business decisions based off performance.

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Google algorithm update 2017
News

Google Algorithm Update May Affect Rankings

Google Search Algorithm Update ALERT: Recently Google has been rolling out updates to their existing algorithms. On or around February 7th, 2017 there was a Google search algorithm update that has been affecting some websites. You may see some ranking changes over the coming weeks or months. This would include possibly even seeing a change

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using content and seo strategy together
How-To's

How-To Leverage Content With Your SEO Strategy

Optimized Content That Gets Attention Optimized content is valuable, and one of the strongest tools a business can use to engage their audience. When paired with proper SEO, your potential to satisfy the search intent of your visitors increases. Think of your content as larger than life ad copy. Using compelling headlines or titles to

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digital disruption for digital innovators
How-To's

The Art Of Disruption

Know Thy Competitor Back in the day, before I was a Digital Marketer and before I was an Optimization Strategist, I designed websites and offered CD-Rom Marketing. CD-Rom Marketing, ahhh that was a good gig. Back then it was convenient and fast. Not anymore. Damn you, Fios internet speed! Anyway. I used to look at

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marketing tips for non-profits
How-To's

Top 4 Non-Profit Marketing Tips for Your Business

Improve Your Marketing For Non-Profit Sure, you’ve heard of non-profits utilizing marketing best-practices from the business world, but the reverse? It’s true—with the help of social media many non-profits are making marketing work for them, in a big way. Check out these 4 non-profit marketing tips that could take your business to new heights… 1

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mobile first indexing in 2017
How-To's

The Rise Of Mobile Indexing

Mobile First Indexing Is Here Mobile indexing has changed the way we interact and connect with businesses. Where desktop was once king, it has been dethroned by a much faster way to gain solutions. So it’s no surprise that Google will now start ranking your site based off of mobile indicators and the search results

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user experience design and development
Online Marketing

Customers Crave Digital User Experience Design

Why Your Customers Crave Digital User Experience Design (and they don’t even know it!) Wondering what User Experience (UX) design is and what it can do for you? Believe it or not, you’ve already enjoyed the benefits of digital UX design. UX design can be found on websites that are so intuitive, so useful that

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