Author: David Pereira

How-To's

Uncover the Best Digital Agency with These 5 Questions

How to Find The Best Digital Agency Outsourcing is a natural part of growth. It enables you to focus on your core competencies while letting experts do the rest of the work needed to keep your business competitive. But today there are more digital agencies out there than ever. How do you choose a good

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Conversion Optimization

Knowing the Difference Between PPC and SEO

What is the difference between PPC and SEO? Maybe you’ve heard that PPC is dead and businesses should only use SEO. Or you’ve heard that SEO takes too long and PPC works wonders. Many online marketers have surprisingly strong views on PPC vs. SEO. But before you choose a stance, it’s important to have a

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How-To's

Why You Should Never Write Your Own Copy

What Does it Mean to Write Website Copy? It can be tempting, when redesigning your website, to try and write your own copy. After all, you’re already footing the bill for a web designer. Creating the content — the actual words on the page — is another expense to bear. But trying to write your

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increase visitors to your website
How-To's

Why Isn’t Anyone Coming to My Website?

Is Content & User Behavior The Problem? You’ve had an idea developing in your mind for months, and you excitedly decide to put it into action. You build your website with careful attention to detail, put out content that you think people will definitely care about reading, and excitedly watch your stats to see how

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SEO Best Practices for your website
How-To's

How Often Should I Update My Website

Updating your website should always use SEO best practices Updating your website should always use SEO best practices.If your business is built on a content strategy (as almost all businesses with a digital presence are), you’ve likely wondered how often to update the content on your website. This is a fair question. Search engines like

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improve the visitor journey on your website
SEO

How to Maximize Time Spent on Your Website

Improve The Experience of the Visitor Journey What happens when someone visits your website? Do you have their experience mapped out, or is it always a little different? Many website owners tend to have a grand vision for what their site looks like, but don’t consider the visitor journey. This is a mistake. The path

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25 days of kindness recap view
News

Our 25 Days of Kindness Recap & More!

Creative’s 25 Days of Kindness Recap Kindness starts within and when you help others it shows. During our 25 Days of Kindness, we shared the love every chance we could. This wasn’t for notoriety, but because the world could use a little more kind deeds these days. At Creative, we see kindness through actions and

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what is CTA - call to action
Online Marketing

What’s a Call-to-Action (CTA) and Its Benefits?

How Can a CTA Improve Your Website? Consumers are inundated with marketing messages every day. A constant barrage of videos, images, and text promise solutions to every possible problem. The result? An audience primed for decision fatigue. And a frustrated, confused reader is far less likely to become a paying client. So, what’s the solution?

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digital project managers plan for success
How-To's

What Is Digital Project Management: 4 Stages to Success

What is a Digital Project Manager? It’s unlikely you learned what a digital project manager does when you were in school, but now you need one. At least you think you do, but you’re not exactly sure what a project manager in digital marketing does. A digital project manager oversees and streamlines the management of

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mobile friendly website design tips
How-To's

10 Effective Mobile Ready Website Design Tips

How To Design A Mobile Ready Website Mobile ready websites can mean the difference between lead generation or a failed digital marketing campaign. In this age of mobile devices, connecting with your target audience can be a chess game between you and your competitors. The one thing to keep in mind is that search engines,

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Digital Discovery using a Creative Brief
How-To's

Building A Creative Brief Through Digital Discovery

What is a Creative Brief? A creative brief is an essential part of every successful marketing campaign. It is a very thorough questionnaire that is used to collect the information needed before beginning  each project. It helps drive the discovery process by gathering all of the critical, relevant, and most useful information. Laying this solid

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a guide to blogging
How-To's

The Essential Do’s and Don’ts of Blogging

Blogging For Online Businesses Blogging is an essential part of any business online these days. Your blog helps drive traffic to your website, gives your customers valuable information, and establishes you as an authority figure in your industry. Without a blog, you’re missing out on a big marketing opportunity. If you look around the web,

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