Author: Ben LeDonni

image optimization to improve the user experience
How-To's

A How To Guide To Image Optimization

Image Optimization Best Practices One of the biggest contributors to slow website loading times is oversized images. Once you pick up good practices for image optimization, it’s easy to implement moving forward. Moving backward, however, can be a little time-consuming – especially if you’re dealing with a wide range of image sizes. Since images vary

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how to improve website copy
How-To's

How To Improve Website Copy

Improving Your Content Through Writing Have you ever asked the question, “So, I have a website, why am I not getting visitors?” Perhaps you need to take a look at the content on your site, more specifically, the copy. Not only does it need to be free of spelling and grammatical errors, it also needs

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digital project management in 2017
How-To's

Project Management In A Digital Age

Tools For Successful Digital Project Management Managing a website design or re-design may be more difficult than you realize, as there is not always something physical to keep track of (with HTML work being done behind the scenes), as well as all of the different digital aspects that are happening at the same time. The most important

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ux design trends for 2017
News

5 UX Design Trends Heading Into 2017

Discover The Best UX Design Techniques Color Color usage on the web changed dramatically in 2016. Brands around the world took a huge leap of faith & started integrating much more vibrant, bright, rich colors into their marketing. We see this trend taking off into the mainstream in 2017 as more people see the ripple

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UX design and website development
Online Marketing

What I Learned About UX Design

Getting Started In Development UX (User Experience) is a term that can be intimidating to many new designers and developers looking to get into the web development field. I know personally that this was one of the biggest topics I needed to learn about when I was getting started in development. Most new developers just

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new website launch checklist
How-To's

Launching A New Website? Watch out for these ‘gotchas’

A New Website Launch Checklist You’re standing at the finish line. After weeks of back and forth, your client has finally signed off on their shiny new website, and you’re ready to send it off into the world. But to prevent any misfires, there are a few important items to double (and triple) check. (And

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Rethink your business when you redesign your website
How-To's

8 Reasons a Website Redesign Makes You Rethink Your Business

Can A Website Redesign Help Your Business? You are the marketing director or CMO at a business that just pulled the trigger on a website redesign. You’re halfway through the project, realizing that you have totally rethought your sales process, the business model, and are thinking of hiring people you didn’t even know you needed

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why you need a new website
News

Why You Need A New Website In 2017

It’s Time To Redesign Your Website New websites can bring a breath of fresh air, a sigh of relief, or even a subtle smile. Updating and modernizing a website can be time consuming and often times seem like it’s not worth the effort. What I am here to tell you today is that updating and

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designing a user experience for businesses
News

6 Ways To Create A Successful User Experience

Designing The User Experience The goal of pretty much any website owner is rather simple: get users to keep coming back. This type of reaction to a website is not something that happens by accident. A great design is a business tool that is handcrafted to deliver a specific predetermined experience to a user. Here

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digital discovery for clients
How-To's

The Importance of Discovery – Part 1

Why You Need Digital Discovery and Data Insights The Agency I want to work with just pitched us Discovery and Insights? Why? [Part 1 in our series: The Importance of Discovery and Insights] You found them. They are the agency you want to work with. They get design, understand digital marketing, maybe have the development

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website development tools for developers
Apps

The 4 Best Tools for Website Developers

Finding The Best Web Development Tools When coding a website for the first time, finding the right tools to develop efficiently can be a headache. With all of the options out there, it can be deceiving which ones are actually useful when coding and developing a website. Luckily I am here to give you the

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