Author: Ben LeDonni

marketing in a digital world
How-To's

How the Digital World has Changed Marketing Forever

Marketing In A Digital World Marketing has been around for as long as there has been an opportunity to barter one good for another. At its most fundamental form, the act of marketing is simply defined as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for

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Online Marketing

How to Connect With Millennials

Digital Marketing to Millennials When marketing your product, exploring the available demographics is a must. Today, Millennials are one of the largest target audiences, with the highest potential spending power of any generation. Generation Y, as they’re also known as, use technology at an alarming rate, communicating on social media and private messaging platforms more

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marketing persona
Digital Marketing

Identify Your Business Persona and Audience

Do You Know Your User Personas? Identifying and creating a user persona is extremely important for businesses that want to connect with their audience, especially when creating an online presence. How well do you know your audience and user personas? Not knowing your target audience can result in lost sales and poor customer engagement. Creating

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How-To's

5 Website Fails That Are Scaring Away Your Customers

Why Your Website Doesn’t Work You’ve heard it before. Websites are a business essential. But maybe you haven’t been seeing the results you expected from your site. Before you dismiss the importance of having a business website, do this internal check. You could be committing one of these five fatal flaws that drive customers away:

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Online Marketing

Responsive Websites Get Results – Here’s Why!

Is Your Brand & Website Responsive? A Responsive Website gets results for brands in a digital age. With so many different devices being used to gain information these days, wouldn’t it be nice to look your best to potential customers day in and day out? If you own and maintain a website, you want your

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How-To's

How to Follow Email Marketing Best Practices

Leverage Email To Build Your Brand Your email list is one of your biggest assets as a business. Email marketing gives you a direct line to your audience, without worrying about pesky Facebook algorithms or advertising fees. Unlike social media platforms, you own your list, which means that it grows with your business. As such,

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News

Seven Deadly Sins of DIY Websites

Biggest mistakes of DIY websites With so many website companies offering free do-it-yourself (DIY) web services on today’s market, the temptation is great for those who want a site for themselves or their business to take advantage of such offers. These services provide folks with no coding experience user-friendly interfaces that allow them to design

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Online Marketing

What Type of Website Does My Small Business Need?

Does Your Business Have A Website? Despite the growing demand for technology in the workplace, many small businesses still don’t have a website. A survey conducted by the Washington D.C.-based research firm Clutch revealed that 71 percent of all small businesses have a website, and of those 92 percent said they’ll have a website by

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News

Creative MMS Welcomes Project Manager Megan Langdon

Get to Know Our New Project Manager Creative MMS takes pride in its culture and how we provide digital solutions for clients. Our team is passionate about working hard, with a strong commitment to delivering results. Part of that strength is our team. Each team member plays an intricate part in the success of day

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content-and-internal-links-matter
How-To's

Why Content and Internal Links Matter in 2017

Make Your Website Content Count Every website needs to have great content. Content is the key to improving your search engine ranking, and even more importantly, increasing the number of visitors and return business. Not only does the copy need to be great, but digital deliverables, such as images, videos, white papers, as well as

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ux design myths debunked
How-To's

5 Design Myths That Hurt User Experience

5 Design Myths Debunked:  Intelligent Data-Driven Design I’ve been around awhile, I’ve seen a few things over my expansive 13 year career in the web design industry.  I was a developer through the brutal reign of Internet Explorer 6 & a designer through the fascinating years of web 2.0. I’ve been witness to the rise

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rebranding business website
How-To's

Yay, I’m Rebranding! When Can I Start On My Website?

Redesigning Your Website While Rebranding You did it! You convinced your boss that you need to rebrand the business. He gave you a budget to work with. Maybe it’s not exactly as much as you wanted, but you’ll take it! You are raring and ready to go. New logo, new color scheme, all new business

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