Author: Ben LeDonni

digital marketing plan during coronavirus
Digital Marketing

5 Digital Marketing Tips During The Coronavirus Impact

How Can Businesses Prepare Their Digital Marketing Plans to Combat The Coronavirus? The CDC is using the mantra “Plan, Prepare and Respond” to Coronavirus. This mantra can also be applied to businesses. Many are looking at what they can do to just make it through the current economic climate, but the few outliers were prepared

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Uncategorized

How to Give Your Agency the Best Feedback

Choosing The Best Web Design Agency So you’ve finally decided to go with a web design agency. You’re ready to hand off the work to someone else, kick back, and put your feet up, right? Not so fast. We all know nothing good comes quite that easy. While your agency will do the actual web

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website navigation
User Experience

Top 5 Mistakes in Website Navigation

Choosing The Right Navigation Menu A website where users can easily find what they need is a pleasure to use. It will lead to more positive interactions, and people will come back. One that feels like a labyrinth of twisty passages will drive users away. Some mistakes in website navigation are amazingly common, though there’s

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google adwords strategies
How-To's

A Practical Guide to Google Adwords

How To Get Started With Google Adwords Have you ever wondered how to drive more traffic to your website? When you check visitor data, are you underwhelmed? If so, it’s likely translating to a lower number of sales. You know it’s important to have a digital presence, but what good will it do if no

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what are website pop ups
User Experience

How to Effectively Use Pop-ups on Your Website

Are Website Pop-ups Right for Your Domain? Considering pop-ups for your website? You’re in good company. Pop-ups have become a mainstay for successful online businesses. They grab attention and prompt visitors to engage with your site. Although some consumers complain about pop-ups, we can’t deny that they are an effective website conversion tool. Unfortunately, too

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User Experience

Essential Photoshop Tips for Designers Part 1

When I go to explain the importance of Photoshop organization, I reach for a trusty metaphor: Everyone has that friend. You walk into their apartment and it looks like a tornado went through there. Even if it is perfectly sanitary, items are strewn all over the floor in a riot of color and texture that

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Hosting

Hosting: How It Works, and What Will Work For You

 Breakdown Of Website Hosting If you need a website, you need web hosting. You’ve probably heard about domain names or DNS mapping. After providing support to people who we’ve designed and built websites for, I realize that a lot of folks either have trouble differentiating all these different pieces, or understanding how they work together

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How-To's

5 Questions To Ask Yourself Before Designing Your Website

Website Design Can Be Stress-Free A beautiful website that drives traffic, makes sales and grows your business is high on the bucket list of many entrepreneurs. Despite this, the project often can feel so huge that it gets put off. Instead, businesses opt for piece-meal, do-it-yourself solutions that can actually cost more time and money

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Conversion Optimization

6 Colors to Avoid When Redesigning Your Website

Why Colors Matter when Designing a Website Colors are an essential design element to any website. But too often brands choose their website colors without understanding how colors work on a screen. While colors should follow your brand guidelines and convey an appropriate image, they also need to function well on digital platforms. A poorly

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Social Media Talk

How Social Media Influences Your Brand

Benefits of Social Media Marketing Content is everywhere, and it’s the lifeblood of your brand. It’s in the blogs you post, the videos you shoot, and the social media you post. This last area, in particular, can prove to have a drastic impact on your brand image and your marketing success. When you properly leverage

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UX Design Strategy
User Experience

The Beginner’s Guide To UX Design

Importance of UX Design for your Website UX design is key to running an effective website, converting leads, and satisfying customers. But most people aren’t clear on what exactly UX is or how they can start implementing strong UX. What is UX? UX stands for User Experience. It encompasses a user’s interactions with a system.

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