The largest organization for innovators, artists, creators, writers, analysts, strategists, and makers of all things related to marketing and powered by data. DMA attracts the world’s smartest brands and brings them together to celebrate innovation and excellence.
Innovation. Influence. Talent. Collaboration.
From the blue sky kick-off DMA had big dreams: a clean, modern and intuitive design with an easy to navigate menu and a solid backend that supports the many required integrations. We prioritized by breaking the site into phases which built much-needed flexibility into the timeline.
DMA wanted their site to be as modern as their organization had become.
We wanted to attract the next generation of marketers, people who are new to the industry and might not know the DMA brand. We wanted DMA to drive innovation and keep visitors coming back to the site, always finding something new, refreshing, surprising and knowledgeable.
Our ultimate goal was to not only unify all DMA sites into one, but to offer the information up in fresh and inspiring ways, while at the same time, paying homage to the history and the legacy of DMA as they head into their 100th year anniversary. The design needed to show the evolution of DMA and the juxtaposition of the old DMA and the new, modern DMA.
Working hand in hand with DMA throughout the entire process we were able to ensure that every step of the way we met—and even exceeded—expectations. Multiple design directions were presented and the sitemap refined until we had exactly the blueprints we needed to deliver success. Phases were outlined and agreed to, and by the time we launched into development we had stars in our eyes.
Launch day was a red letter day for our entire team: coordinated with four different organizations, synchronized with exacting precision and executed with perfection.
Combining multiple websites was no easy feat. We learned that beginning with the end goal in mind is the best way to set ourselves and our clients up for success.