Blog Responsive Websites Get Results – Here’s Why!

By Megan Powers

  •  July 26th 2017

Is Your Brand & Website Responsive?

A Responsive Website gets results for brands in a digital age. With so many different devices being used to gain information these days, wouldn’t it be nice to look your best to potential customers day in and day out? If you own and maintain a website, you want your business to be as successful as possible. For most people, that just means that it looks nice and is appealing to visitors, as well as containing useful content that their website patrons want to see. However, just focusing on these details does not necessarily mean that your website is reaching its full potential.

What is a Responsive Website?

A responsive website is one that is adaptable to different pieces of technology, as well as different browsers. For example, a smart phone screen works differently from a laptop screen; however, with a responsive website, these differences will not matter. This kind of website will automatically adapt to the screen, rather than forcing you to pinch and resize the page you are on.

Why is This Type of Website Design Important?

As technology develops, more and more devices become Internet-accessible. And, with each device that is networked to the web, there is a new potential visitor to your website. For example, more than three-quarters of Americans now own smart phones each of those phone owners is a potential customer or visitor. With the huge growth of the amount of people who can access your website via devices other than a computer, responsiveness has become essential to any successful website. In fact, more than 70 percent of customers want websites that are easily accessible by mobile devices.

On the technical side, a responsive website is also faster than a website that is not. Search engines such as Google consider a fast website to be beneficial to visitiors. In theory, the faster a site loads, the quicker a user can get the information they need.

What Happens Without a Responsive Website?

With a responsive website, a customer can open up the Internet on their smartphone, look you up and be attracted by your design and content. If your website is unresponsive, however, they become frustrated: this causes them to be more likely to leave, as well as less likely to buy your products or read your content. And this is a situation you would probably like to avoid. Finally, Google’s search algorithms prefer responsive websites; if you want yours to rank highly, you should develop its responsiveness.

Get Creative With Creative MMS

However, creating a responsive website is not hard. If you reach out to professionals like the digital industry experts at Creative MMS, it can be quite easy. Even if you don’t have the necessary expertise to completely modernize your site, reaching out to the experts is a sure way to make your site fully responsive and help your brand.

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