Blog Identify Your Business Persona and Audience

By Megan Powers

  •  August 3rd 2017

Do You Know Your User Personas

Identifying and creating a user persona is extremely important for business that want to connect with their audience, especially when creating an online presence. How well do you know your audience and user personas? Not knowing your target audience can result in lost sales and poor customer engagement. Creating a user persona can greatly benefit your business by reaching that ideal target audience.

A user persona is a fictional representation of a business’s ideal customer; they are generally based on user research and incorporate the needs, goals, and observed behavior patterns of your target audience. User personas are constructed using sample qualitative and quantitative data that is collected from actual users. Knowing these personas can help your business relate to your customers as real humans. A business’s target audience is a select group of potential or current consumers, which a business decides to aim its marketing and advertising strategies at in order to sell a product or service.

Using Marketing Personas in a Digital Campaign

User personas are extremely helpful for marketing purposes. They help a business understand what your target audience might relate to and enjoy so that the business can use that information in their marketing efforts. If a business doesn’t know who their right target audience is, they cannot market and sell their product and services correctly. Knowing your persona and audience will give you crucial information such as their age, gender, location (city or country), and what their living arrangements are.

This information will help you develop marketing that will talk directly to your audience and resonate with them in order to turn them into loyal customers. By understanding your audience and their hot buttons, you can craft more effective communications and campaign strategies. With the explosion of social media, content marketing, and mobile devices, you need a marketing persona.

4 Ways To Benefit From User Personas

Here are some ways in which your business will benefit once you create user personas and correctly identify your audience:

  • You will gain a better understanding of your ideal customer. A persona will enable you to develop a deeper understanding of your current and prospective customers. You’ll gain a better sense of their likes, habits, demographic info, preferred shopping methods, pain points and more. Knowing them on a deeper level enables you to connect better.
  • User personas are also useful in market segmentation. You can send personalized, targeted content to each persona. This kind of “audience attention” leads to better results and long-term relationships. It allows you to communicate using your customers’ language and distribute products using their preferred channels at the right time.
  • Your Sales Team will be well equipped. Once the sales team recognize the user persona they get a more clear understanding of whom they’re targeting. They can, therefore, learn to speak their language and communicate more effectively, whether on the phone, online or in person.
  • You save both time and money. Your marketing efforts will become more efficient once you know your person and target audience. You will be able to plan campaigns that reach the right target with fewer resources, resulting in more sales without additional effort or cost on your part.

Discover Your Target Audience

There are many other benefits your business can enjoy once you identify your target audience. However, this is not easy, and not all businesses have the resources to do this on their own. At CreativeMMS, we help businesses find their personas and show them how to get to know their audience better.

Creating a persona and correctly identifying your target audience is very crucial because the success of your business heavily depends on it. Contact us today and let our talented team of digital design and marketing professionals equip you with the skills you need in order to plan effective marketing strategies.

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